Stay anywhere, play everywhere.
JustaDayPass helps you enjoy a day at a resort without booking an overnight stay. Whether you live nearby, are visiting on vacation, or want to celebrate something special, discover a new way to enjoy your destination.
Your day, your way
Explore day passes offering pools, beaches, dining, and other resort amenities, depending on the pass you choose. Review each pass for its inclusions, hours, and availability before booking.
Our story
Founded by Kelly Newsom, CEO and Founder, JustaDayPass was inspired by her years of living in Cabo San Lucas and her passion for helping visitors and locals experience the best of Mexico.
With a simple idea — Stay anywhere, play everywhere — Kelly created JustaDayPass to make beautiful resorts and unforgettable experiences accessible without booking an overnight stay.
What began in Los Cabos is growing into a vision to connect travelers, residents, and resort partners throughout Mexico, making every day an opportunity to discover something extraordinary.
Meet Our CFO
Luis Miguel Valle Durán
Chief Financial Officer (CFO)
With nearly 30 years of business experience, including leadership roles with GOMART and Corpogas, Luis Miguel brings extensive business knowledge, financial expertise, and a passion for building strong relationships to JustaDayPass.
As Chief Financial Officer, Luis Miguel helps guide the company's financial strategy while supporting its mission to bring unforgettable resort experiences to travelers and locals throughout Mexico.
When he's not focused on business strategy, you'll likely find Luis Miguel on the golf course, where he knows that the best opportunities - just like the best rounds of golf - are built on great relationships, smart decisions, and a little fun along the way!
Business-minded. Relationship-driven. Always playing the long game.
For our resort partners
We help resorts introduce their day passes to visitors and local residents. Want to offer an experience at your property? Register as a resort partner.